I’m Lena, it’s nice to meet you.
I’m a multidisciplinary creator – a writer and visual artist with a penchant for communications and creative strategy.
I currently work in Los Angeles as an Account Executive at RALLY, an issue-driven communications firm that takes on political and social problems and finds ways to push them forward. Our clients are catalysts for good and have included Time’s Up, ACLU, Natural Resources Defense Council, and Teach for America, among others.
At RALLY, I lead events, partnerships, and influencer engagement for the United Way of Greater Los Angeles’ campaign: Everyone In, increasing local support for housing as a solution for homelessness in LA County. With a background in film production and creative content development, I spearheaded the campaign’s shift to virtual events in response to COVID-19.
I also provide creative strategies for how to amplify the need for innovation in education through my work with the Walton Family Foundation, and manage earned media and content strategy for Home Grown, an advocacy organization for home-based child care providers. Through this work, my love for language as a vehicle for campaigns and movements has continued to grow.
Previously, I worked as director of development for a creative production studio, where I led new business, created and launched brand campaigns, and managed public relations. In my first year, I launched content partnerships with agencies and brands including Capcom and Cyberpunk 2077, overseeing projects from pitch to production and press. I also volunteered for Manifest Works, a professional skills training program that connects those impacted by foster care, homelessness and incarceration to jobs in film production.
I graduated UC Berkeley with a Bachelor of Arts in Anthropology. A die-hard volunteer, I have coordinated art projects for children at Kaiser hospitals, led communications for two local environmental justice nonprofits, taught annual sex-education seminars for high school students, and founded the Chicago hub for Impact Travel Alliance.