Climate Mayors leads a powerful network of nearly 350 mayors who are delivering tangible, on-the-ground climate solutions that improve the daily lives of residents across the country. But today, these wins often happen in silos. Without a shared vision or visible sense of community, momentum stalls, peer-to-peer energy fades, and mayors feel disillusioned.

In a national climate landscape often defined by rollbacks, pessimism, and gridlock, mayors are feeling disillusioned despite their hard work. In 2025, we launched a campaign to:

1. Celebrate mayors for the hard work they’re pushing forward and the real impact they’re making.
2. Provide a shared vision that helps them see how their local leadership connects to a larger wave of momentum and progress nationwide.
3. Showcase mayors to the national and international climate community, demonstrating how local leaders—and Climate Mayors as a network—serve as the movement’s eyes and ears on the ground, surfacing emerging challenges and proving how climate solutions improve everyday life.

Our approach was to celebrate mayors’ practical solutions to show progress—framing climate as the foundation that enables healthier, more affordable, safer communities, rather than the “headline” itself. We focused on everyday wins people can see and feel, like lower bills, greener spaces, and safer housing, showing how climate action delivers tangible quality‑of‑life improvements.

I led the creative development of “Impact, Multiplied,” centered around the the idea that individual climate actions are only the start of something bigger—leading with themes of force-multiplication, momentum, optimism, progress, and teamwork among mayors. As creative director, I developed and pitched the concept, led art direction and campaign brand development, reviewed messaging and copy for social media, talking points, and earned execution, and coordinated with the digital team for paid ad employment.

Though the client originally expected a static campaign, I worked with our lead designer to build a creative video format that was still affordable, but far more likely to garner engagement on social platforms. The campaign launched for 2025 New York Climate Week, and the client opted to continue activating the campaign around local actions in the months to follow.

Check out the launch video here.