RALLY helped conceive of and launch Everyone In, a campaign powered by United Way of Greater Los Angeles to engage Angelenos around the supportive housing and on-the-ground services that are central to the ten-year plan to end homelessness in Los Angeles County.

When I joined the team in 2020, our work focused on story-telling through earned media and events designed to create the long-term public momentum and accountability needed to bring our neighbors in from the streets. When the pandemic hit, I developed a virtual format for the event series “Stories From The Frontline” in partnership with John and Marilyn Wells Family Foundation.

I jumped in to creative direct the virtual series: I developed a theme and narrative arc for each event, oversaw video production, wrote scripts for talent including Shanola Hampton, and trained storytellers with lived experience with homelessness to share their stories.