OVERVIEW

RALLY helped conceive of and launch Everyone In, a campaign powered by United Way of Greater Los Angeles to engage Angelenos around the supportive housing and on-the-ground services that are central to the ten-year plan to end homelessness in Los Angeles County.

When I joined the team in 2020, our work focused on story-telling through earned media and events designed to create the long-term public momentum and accountability needed to bring our neighbors in from the streets. When the pandemic hit, I developed a virtual format for the event series “Stories From The Frontline” in partnership with John and Marilyn Wells Family Foundation.

I led a small team in developing the theme and narrative arc for each event, oversaw video production, wrote scripts, talking points for participants and talent, and trained storytellers with lived experience with homelessness to share their stories.